Our pitch

Our pitch started of with myself, Ben Marks and Tom Warhurst telling Luke about our favourite idea. This was to do a music video to the song another girl, another planet sung by the Only Ones. The idea was based around a small rock band, touring around the country, and the story of what a regular day for them consists of. For example, there will be a performance scene of the band consisting of four people performing on a street outside, with a background of lost of posters of bands on a corrugated iron wall. There would also be scenes of them in their tour van, crowds at venues and them in their dressing room with groupies. Once we had told him this idea we discussed where any possible weak points were and whether all of our ideas were possible to do. Luckily Luke liked our idea, so he helped us slightly by hinting us in certain directions and then set us on our way. Overall the pitch was a success.

Research and Development

Our research and development started off with me and my group drafting 3 ideas for a music video each, and then between us choosing what we thought was the best idea. Once we had done this, we then started to research that particular song, and how we could shoot our idea for a music video. We started by scanning our original ideas, and finding all the floors in the idea and replacing them with doable ideas. We then researched who we though would be our best suited target audience. To do this, we looked at other videos and compared them to our idea, and from this we found out what our target audience would be. We then went on to shape our idea even further to attract our target audience.

We decided that we liked our idea so much that we put the majority of our time into our main idea, however I did also spend some time doing some research and development into one of my original ideas to do a music video to the clash, London calling. This was more of a safety net for us, so that if our idea was to fall through, I would have a back up plan ready.

Then came the pitching stage of our idea. For this we need to tell our teacher, what our idea was, the different stages of the video, who it was aimed out, what we were trying to portray through the video and how we thought we would do it.

The Five stages of production

1) The first stage is Research and Development. This is one of most important parts of the process as it determines how the majority of your product is done. It consists of both research of the product, and also the development. For pop videos, during the research stage you would need to research your competition, which are the other bands making music videos, and usually of the same genre. You also need to research the target audience. For this you need to decide what age the target audience would be, what gender they would be and also from what social class and background they would be from. Then once you have done all this research, you can look into possible ideas. You would base these ideas best to suit the audience from your previous research.

The development stage is also vital. There are several areas to the development stage. The first of these is the pitch. Once you have done all your research, you will pitch your product (music video) to the production company who you want to fund your video. Once you have done this you will have to create a time line, a treatment, a storyboard, a casting sheet, and the practicalities. You would also have to do camera testing, which is where you check to see if your actors would suit the part, on a camera.

2) The second stage is the Pre-production stage. In this stage you have to produce on of the most important, vital pieces of paper work you will create in the whole production process. This is the call sheet. The call sheet consists of everything! It has all the wardrobe outfits, the conformation of the cast list, the makeup list, the location details, including a map to get to the location. It has all the lighting plans, the set plans etc.

3) The third stage is the production process. This is an obvious stage. It is the stage where you make your film (the shoot day). In this stage you shoot all of the video, ready for editing and after works.

4) The fourth stage is the post production stage. In this stage you will put the film together. You will sort out all of the shots in the editing stage, and also all the credits and music that goes with those shots. You will also add any after works such as SFX, CGI and any animation you want to use.

5) This is the final stage, where you release your product. Even this stage isn’t easy though. For this you need to know where you want to release your product, who to and for how long. This will probably link back to your research, as you are most likely to release your product where it will be seen by your target audience.

Pop Video and Marketing Campaign. Our Brief.

THE BRIEF

You have to create:
- THREE MULTI MEDIA PRODUCTS
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP and
- HELP SELL THE SONG FROM THEIR FIRST ALBUM.

The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).

The song is a SINGLE from their FIRST ALBUM.

The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM