Our research and development started off with me and my group drafting 3 ideas for a music video each, and then between us choosing what we thought was the best idea. Once we had done this, we then started to research that particular song, and how we could shoot our idea for a music video. We started by scanning our original ideas, and finding all the floors in the idea and replacing them with doable ideas. We then researched who we though would be our best suited target audience. To do this, we looked at other videos and compared them to our idea, and from this we found out what our target audience would be. We then went on to shape our idea even further to attract our target audience.
We decided that we liked our idea so much that we put the majority of our time into our main idea, however I did also spend some time doing some research and development into one of my original ideas to do a music video to the clash, London calling. This was more of a safety net for us, so that if our idea was to fall through, I would have a back up plan ready.
Then came the pitching stage of our idea. For this we need to tell our teacher, what our idea was, the different stages of the video, who it was aimed out, what we were trying to portray through the video and how we thought we would do it.
We decided that we liked our idea so much that we put the majority of our time into our main idea, however I did also spend some time doing some research and development into one of my original ideas to do a music video to the clash, London calling. This was more of a safety net for us, so that if our idea was to fall through, I would have a back up plan ready.
Then came the pitching stage of our idea. For this we need to tell our teacher, what our idea was, the different stages of the video, who it was aimed out, what we were trying to portray through the video and how we thought we would do it.
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