Task 4: Who would be the audience for our media product

I feel that the most obvious target audience to us are people in their late teens and early adult years. We thought that the target audience with the most money to be made out of were 16 to 25 year males, firstly because they are the most likely people to want to watch a thriller and the most likely people to want to watch a gory, chilling film, which ours is.

If I was to be more specific about our target audience, I would say that the social group of people we would aim our film at would be Emo's and Goths. There are a few certain reasons for this. The first is because the character of Elizabeth is based on various different characters from films, who are related with Emo's. Throughout the film Elizabeth is bullied, and so reverts to being an Emo, and dressing like a Goth, inflicting self harm on herself, and also on other, eventually leading to her hanging herself. This means that teenagers in this social group would watch the film in order to relate themselves to Elizabeth. Although Elizabeth is at the extreme end of the spectrum, there are people in this social group who feel the same feelings as Elizabeth and have become Goths and Emo's due to the same reasons that Elizabeth did.

I also feel that although the Horror genre is most commonly watched by boys, I feel that our film would also have a large teenage girl audience. This again is because of them being able to compare themselves to Elizabeth, and her strategies of being able to cope with bullying and peer pressure in a school environment. Also because of the diary. This will attract a female audience as it is mainly teenage girls who write diaries, and again it is a way for them to get their feelings and emotions out, without having to tell anyone about it.

The social group of emo’s do a lot to keep themselves to themselves. They have a very particular style of clothing and makeup. They are stereotypically known for wearing skinny jeans, tight tops, dark clothes, dark make-up and metal toed boots. They are into very different thing to the standard person. For example they listen to bands like Paramour and My chemical romance. They tend not to socialize with anyone who is either different to them, or someone who is a different age to themselves. They are stereotypically known for doing horrible things such as inflicting self pain and doing dangerous amounts of drugs.

As you can see, we have tried to make the film an open film, including many different aspects to attract a variety of different audience members, from all different social classes, social backgrounds and social groups.